Unjha is not merely a town on Gujarat's Mehsana map — it is the price-setting heart of the world's jeera and variali trade. The APMC yard here clears several lakh bags a season, and every serious buyer from Rajkot to Rotterdam watches its morning rates. Shasuma Spices operates from inside that current, minutes from the auction rings on Patan Road.
The commission agent — the adatiya — is Indian agriculture's oldest guarantee. A farmer sells because his agent vouches for the buyer; a buyer pays because his agent vouches for the grain. We hold that trust as sacred capital. Our selection process begins before dawn on the mandi floor: cupping seeds to release volatile oils, splitting dhaniya to read internal color, running moisture meters across random gunny pulls.
What survives selection is machine-cleaned, sorted by bold size and daylight hue, then re-verified against your specification sheet — purity percentages, moisture ceilings, thymol floors, packaging formats. We do not sell spice. We sell the certainty that the spice named on the slip is the spice inside the bag.